Apple Sale

Digicape is a Premium Apple Reseller. They briefed us to come up with a concept for a sale. We used this key visual on all sale elements. In Afrikaans, if you buy something "for an apple and an onion", it means you got it at a great price. The retail category is normally devoid of any concept or craft. So this execution won two Silver Pendorings (a South African Afrikaans Ad Show) one in the Original Afrikaans Category and one in the Retail Category. The line translates as: Up to 30% discount on Apple products from 8-30 August.