Sunday, June 6, 2010

CP Sausages

CP products did a joint venture with a "Thailand's Got Talent" type of show called Academy Fantasia, tying in with the sausages "serious but fun" positioning. The song from the ad is the Academy Fantasia theme song. Kinda lame, but kinda funny.

Wednesday, June 2, 2010

The guy who defined "Thai style", Thanonchai Sornsrivichai from Cannes Grand Prix winning Thai production house Phenomena. Wanna shoot with him some more.

Some work for Jeh United Agency:

For Sylvania, manufacturer of energy-saving lightbulbs, we took a tv ad and ran it in the newspaper.

Friday, January 2, 2009


Although I was Creative Director at The Old Shanghai Firecracker Factory for only 5 months, it was great to be able to do pieces of work I've always said "one day" to.

A very simple piece of self-promotional design for the agency, the design concept was cracked by David Taylor: A water glass that makes you feel good for drinking tap water and not bottled (next time you're in a meeting, count the plastic bottles on the table). We started using this water glass in all agency meetings.

One Show Design Merit 2009.

Thursday, June 5, 2008

Every piece of Wood


Food and Trees for Africa (FTFA) needed a fast and inexpensive way to get people to plant more trees of all kinds: Trees to provide more wood, trees to produce oxygen and suck up CO2, trees to bind the soil, prevent water run-off and erosion, trees to sustain habitat, and trees to provide life-giving shade and fruit. I love trees, so I loved doing this ad.