The guy who defined "Thai style", Thanonchai Sornsrivichai from Cannes Grand Prix winning Thai production house Phenomena. Wanna shoot with him some more.
Wednesday, June 2, 2010
Friday, January 2, 2009

Although I was Creative Director at The Old Shanghai Firecracker Factory for only 5 months, it was great to be able to do pieces of work I've always said "one day" to.
A very simple piece of self-promotional design for the agency, the design concept was cracked by David Taylor: A water glass that makes you feel good for drinking tap water and not bottled (next time you're in a meeting, count the plastic bottles on the table). We started using this water glass in all agency meetings.
One Show Design Merit 2009.
Thursday, June 5, 2008
Every piece of Wood

Food and Trees for Africa (FTFA) needed a fast and inexpensive way to get people to plant more trees of all kinds: Trees to provide more wood, trees to produce oxygen and suck up CO2, trees to bind the soil, prevent water run-off and erosion, trees to sustain habitat, and trees to provide life-giving shade and fruit. I love trees, so I loved doing this ad.
Wednesday, April 4, 2007
MTN Re-branding
It was great working on the repositioning of SA's Mobile Telephone Network (MTN). From a brand about which everyone said "you going to an agency to work only on MTN?!" to "Wow, you worked on MTN!" But to give credit where it's due, Paul Warner, Founder and ECD was instrumental in pretty much all of it.
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