Some work for Jeh United Agency:

For Sylvania, manufacturer of energy-saving lightbulbs, we took a tv ad and ran it in the newspaper.

Although I was Creative Director at The Old Shanghai Firecracker Factory for only 5 months, it was great to be able to do pieces of work I've always said "one day" to.

A very simple piece of self-promotional design for the agency, the design concept was cracked by David Taylor: A water glass that makes you feel good for drinking tap water and not bottled (next time you're in a meeting, count the plastic bottles on the table). We started using this water glass in all agency meetings.

One Show Design Merit 2009.

Every piece of Wood

Food and Trees for Africa (FTFA) needed a fast and inexpensive way to get people to plant more trees of all kinds: Trees to provide more wood, trees to produce oxygen and suck up CO2, trees to bind the soil, prevent water run-off and erosion, trees to sustain habitat, and trees to provide life-giving shade and fruit. I love trees, so I loved doing this ad.

MTN Re-branding

It was great working on the repositioning of SA's Mobile Telephone Network (MTN). From a brand about which everyone said "you going to an agency to work only on MTN?!" to "Wow, you worked on MTN!" But to give credit where it's due, Paul Warner, Founder and ECD was instrumental in pretty much all of it.

MTN Free Ad

Here's another one not for the awards. The brief started cramped: we had money, but very little time to produce an ad for Women's Day. For every handset sold, a percentage went to an NGO called POWA (People Opposing Woman Abuse). Someone found a music video on youtube, we showed it to client and asked them if we did something like that for them for free, would they donate the production budget to the NGO? They said they would. Then we got the media owners to donate the media space, and MTN gave what they would have spent on media to the NGO as well. A guy in the studio played guitar into the laptop, and the rest is Powerpoint history. The advertising community was absolutely livid about the "stolen idea", but we never pretended it was our idea. It was just the best way to give the most money possible to the NGO instead of dumping it into the fat coffers of a production house.