Harley-Davidson Anti-lock Braking "Ronnie's Sex Shop"

Ronnie painted "Ronnie's Shop" on his cottage cos he wanted to open a farm stall. But one night his friends turned Ronnie's Shop into Ronnie's Sex Shop. Ronnie, being cool, left it at that and continued fixing the building for his fruit and vegetables. His friends would stop by for beers and braai some chops (barbecue). Then someone said "Hey Ronnie, why don't you open a bar?" Ronnie thought this was grand, because everyone could start paying for their drinks. And so Ronnie's World Famous Sex Shop For Ice Cold Beer was born, a favorite amongst bikers. The guy on top is Ronnie. The other guy is not Ronnie.

Cannes 2006 Outdoor Bronze

Harley Davidson "Reactions"

Couldn't ask for a nicer brand to work on.

Cannes 2006 Silver for Outdoor Campaign. One Show 2006 Merit.

BMW radio ad

For launch of run-flat tyres on BMW models in South Africa. Cannes 2005 radio shortlist.

Adcock Ingram's Doom insecticide

Selling bug-spray to people who were not rich, but exceedingly home-proud. To them, a roach is a disgrace on the household, especially when a man of the cloth is visiting one's home. Cannes 2005 film shortlist.

When people know, people can help.

Another one not for the awards: One of the ads in a campaign for the national broadcaster's "Pay your television license" campaign. Instead of threatening non-paying viewers with prosecution etc, we thought we would demonstrate with a true story how broadcasting can help people. Siphiwe's story is very sad: Born with severe facial malformation, his mom abandoned him at his grandmother's house. The kids taunted him mercilessly, making his going to school hard for him. His education suffered. A reporter told his story on a Lesedi FM (African Language station), and so the process of receiving help started. The surgeons donated their time, Siphiwe's benefactor (the man in the brown suit) paid for the rest. The money we paid Siphiwe went directly into his trust fund. The shot of Siphiwe's face you see in the last frame is his face after 1 of the 3 massive facial reconstruction operations he was undergoing at the time.