In Thailand, there are many scooters. There is also much booze. A fatal combination most of the time. We did this ad for the Thai Department of Health and Safety with Palm d'Or winning Bangkok production House "Phenomenon" and Thai director Thanonchai "Tor" Sornsriwichai. In Thai, the word "Chon" literally means "Crash". It's used to describe a car crash, and a way of saying "Cheers" (as in "Crash Glasses").
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My name is Konstant Hercules van Huyssteen and this is my advertising work.
